Logo Design Love: A guide to creating iconic brand identities (Voices That Matter) ebook
Posted on Computers and Technology / Book By David Airey / DMCA

Logo Design Love: A Guide To Creating Iconic Brand Identities (Voices That Matter)

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an i...

File Size: 22257 KB
Print Length: 240 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Peachpit Press; 2 edition (August 18, 2014)
Publication Date: August 18, 2014
Sold by: Amazon Digital Services LLC
Language: English
Text-to-Speech: ::::
Word Wise: Enabled
Lending: Not Enabled
Format: PDF ePub djvu book

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“This book is fantastic. I read it cover to cover. Not only does it discuss applications to utilize in workflows pertaining to development of successful logo work, it offers many other additional tips for any practicing designer outside of the artwork...”

onic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.In Logo Design Love, you'll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last